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☆ Take a look inside the factory fueling candy giant Mars' $1 billion ice cream ambitions
▼ + stars: | 2023-06-25 | by ( Amelia Lucas | ) www.cnbc.com time to read: +4 min

Mars has also been expanding its portfolio, rolling out new flavors such as M&M's Cookies and Cream Ice Cream Cookie Sandwiches and Twix Cookie Dough Ice Cream. Mars' ice cream goals hinge on the old and the newMars entered the ice cream category in 1986 when it bought Dove, then known just for its ice cream bars before the candy company expanded it into chocolate. "We don't have the biggest ice cream brands, but we do believe we have the biggest brands in ice cream," Shaf Lalani, the U.S. head of Mars Ice Cream, told CNBC. "Mars Inc. ice cream brands face hefty competition, being ranks away from the leading spot in the U.S. ice cream market," said Carl Quash, Euromonitor's head of food and nutrition research. Twix Ice Cream is the fastest-growing product in the company's ice cream portfolio.

Persons: Mars, Anton Vincent, hasn't, General Mills, Bell, Carl, Lalani, — Organizations: Mars, Kind, Kind North America, National Football League, Cream, CNBC, U.S, Euromonitor, Haagen, Unilever, Mars Inc, Tru Locations: Burr Ridge , Illinois, Mars Wrigley North America, U.S, , Illinois, Kind North

☆ M&M's says its killing its 'spokescandies' after conservatives were outraged that the green one didn't wear go-go boots anymore
▼ + stars: | 2023-01-23 | by ( Chris Panella | ) www.businessinsider.com time to read: +3 min

An M&Ms spokesperson said that Maya Rudolph's first appearance as the brand's spokesperson and "Chief of Fun" will be in the upcoming Super Bowl LVII M&M advertising campaign. "Maya will serve as the brand's new spokesperson, allowing the colorful cast of M&Ms spokescandies to step away and embrace a new path to pursue other passions," the spokesperson said. The brand began making changes to its walking, talking M&M's characters early last year, replacing the shoes of both the brown and green female M&M's. Most notably, Mars Wrigley, the maker of the popular chocolate candy, replaced the green M&M's high-heeled go-go boots with sneakers. By December 2020, the new mascot was deemed a fully grown peanut by December 2020, Esquire reported at the time.

☆ M&M’s new packaging sparks ‘culture war’ outrage
▼ + stars: | 2023-01-10 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +3 min

New York CNN —M&M’S is making a statement with its latest candy pack, which features an all-female set of characters — including Purple, its newest addition. Purple, the “spokescandy” announced last year (and the first new M&M’S character in a decade), is a purple peanut M&M. An all-female M&M pack is now on sale. The all-female pack quickly sparked “culture wars” outrage on right-wing media, notably at Fox News. “Now we know for certain that M&M’S is a cultural icon.”M&M’S has no plans to restore Green’s look.

☆ How CMOs Are Marketing Through a Turbulent Economy
▼ + stars: | 2022-11-16 | by ( Megan Graham | Katie Deighton | ) www.wsj.com time to read: +4 min

CVS Health Corp. has not pulled back on marketing so far, according to its chief marketing officer, Norman de Greve. Newsletter Sign-up WSJ | CMO Today CMO Today delivers the most important news of the day for media and marketing professionals. The Twitter conundrumExecutives also spoke about how they have been approaching Twitter as a marketing platform in the days since Elon Musk took ownership and some marketers began to flee. The company hasn’t been marketing on Twitter in the last quarter but will continue to evaluate it, she said. CVS’s Mr. de Greve similarly said the platform was not a significant marketing tool for the company even before Mr. Musk’s takeover.

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